研究论文
A differential game of retailer promotions
Steffen Jørgensen, Georges Zaccour
University of Southern Denmark HEC Montréal Group for Research in Decision Analysis
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学科主题
经济 / 管理Consumer Market Behavior and Pricing
Game Theory and Applications · Merger and Competition Analysis
参考文献 17
Sales Promotion: Concepts, Methods and Strategies
被引 859Robert C. Blattberg, Scott A. Neslin · Medical Entomology and Zoology · 1990
Equilibrium Pricing and Advertising Strategies in a Marketing Channel
被引 105Steffen Jørgensen, Georges Zaccour · Journal of Optimization Theory and Applications · 1999
Differential Games in Economics and Management Science
被引 1,609Engelbert J. Dockner, Steffen Jørgensen, Ngo Van Long · Cambridge University Press eBooks · 2000
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引用本文 74
Coordinating advertising and pricing in a manufacturer–retailer channel
被引 309Jinxing Xie, Jerry C. Wei · European Journal of Operational Research · 2008
A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains
被引 223Mir Mehdi Seyedesfahani, Maryam Biazaran, Mohsen Gharakhani · European Journal of Operational Research · 2010
Co-op advertising and pricing models in manufacturer–retailer supply chains
被引 198Jinxing Xie, Alexandre Neyret · Computers & Industrial Engineering · 2008
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