Personal Financial Information Presentation and Consumer Spending

We study whether information design influences consumer behavior in a randomized field experiment with users of an online account aggregation app. Participants received a personalized index representing their net worth as a lifetime monthly cash flow. The presentation of this index varied across treatments in its framing and the salience of its display. Consumers exposed to a consumption-oriented frame and a salient comparison of the index with their past spending reduced discretionary spending. These findings show that minor variations in information presentation can significantly affect financial behavior, highlighting the power of design in promoting saving and informing policy and regulation.