Developing experiences: creative process behind the design and production of immersive exhibitions

Visitors’ criticisms demand a shift from passive, encyclopaedic exhibitions with curatorial authority, to ones that engage visitors and place them at the centre of focus. This has ignited a change in approaches to exhibition design. One of them is the employment of immersive approaches together with strong storytelling, which can create memorable experiences and redefine the visitor experience. This study investigates the design and production process behind immersive exhibitions, which requires the close collaboration of multidisciplinary experts.