Research on the development strategy of mountain outdoor sports tourism products in Siguniang mountain based on RMP (Angpu) theory

Based on the RMP theory and the five-dimensional experience value coupling model, the development strategy of mountain outdoor sports tourism products in high-altitude areas is discussed in depth. The resources (R), market (M) and products (P) of mountain outdoor sports tourism in Siguniang Mountains are analysed empirically in a progressive manner. It is concluded that resource (R) exists a lack of talents and technical support, and a lack of influential products; market (M) exists the neglect of the market of the elderly group, the failure to effectively develop the training market, and a low degree of marketisation; and product (P) exists the problems of shallow product awareness, and imperfect incidental infrastructure, and so on. Identifying specific problems can lead to specific solutions, providing targeted practical insights for mountain outdoor sports tourism management, marketing and policy making in Siguniangshan and similar regions, and providing theoretical paradigms and practical paths for the development of mountain outdoor sports tourism products in high-altitude areas.