B2C cross-border e-commerce export logistics mode selection

With the development of economic globalization and the proposal of the “One Belt, One Road” policy, cross-border e-commerce has ushered in development opportunities and developed rapidly. However, the lag of cross-border logistics service level and high logistics cost hinder the further development of cross-border e-commerce and become a bottleneck for the development of cross-border e-commerce enterprises. Therefore, in order to improve the cross-border e-commerce logistics level, cross-border e-commerce enterprises need to make reasonable choices about logistics mode to achieve the effect of reducing costs, improving service level and customer satisfaction. This paper divides the current cross-border logistics mode into express parcels and overseas warehousing and introduces them separately. It analyzes the macro influencing factors and micro influencing factors of the choice of logistics mode. By constructing the profit maximization function, it makes a selection of logistics modes and further studies the decision of self-operating or outsourcing in overseas warehouses. Finally, the corresponding suggestions are put forward according to the actual problems.