Big data analytics, dynamic capabilities and firm performance

Big data analytics, dynamic capabilities and firm performance Big data has high operational and strategic potential vis--vis business value creation and is simply the next big thing in innovation Big data necessitates much more than application of new analytics It is also pertinent to note that corporate commitment to the use of big data analytics is very important as past literature suggest that the corporate commitment affects big data assimilation through acceptance and routinization routes Several colleagues also suggest that for firms to have superior performance from their employees, they need to leverage analytics over the gut instincts Needless to mention that use of business analytics for organizational value creation is dependent upon the roles played by the organizational decision-making processes, including resource allocation processes and resource orchestration processes