Analysis of China's Automobile Marketing System and Automobile Sales Market Structure Model Based on Cloud Computing

Guided by the theories of marketing, service marketing and consumer behavior, this paper analyzes and compares the development status, characteristics, current situation gap and marketing strategy gap of domestic and foreign automobile marketing systems from the perspectives of automobile marketing concept, distribution channel mode and marketing means, and discusses the new development trend of foreign automobile marketing systems. In this paper, from the perspective of cloud computing and big data, from the perspective of automobile customer value, combined with the service innovation theory, new ideas and methods to realize customer value are put forward. It is suggested that the system structure and operation mode of China's automobile market should be innovated according to the unique characteristics of China's automobile market, such as market breadth, regional differences and diversification of vehicle types.