The Influence of Short Video on College Students' Values from the Perspective of New Media

new media has promoted many short network videos, which are often produced and published by self-media. Short video has won the love of many young people because of the length of time and the amount of information. They like to imitate the popular cultural elements created in short video. These popular elements have a great influence on human values, especially on the values of contemporary college students. Some short videos cause positive social energy effect, but a considerable number of short videos advocate entertainment too much, resulting in misinterpretation of mainstream values and hindering college students from shaping correct values. Relevant institutions should reasonably monitor and control the negative effects caused by short video, so as to carry forward the mainstream values among college students, avoid negative public opinion affecting their observation of society, and finally cause their personality defects.