Opening up telecom networks with a lightweight web element service cloud for ordinary users in the web 2.0 era

Service creation by ordinary users without technical know-how has become increasingly popular in the Web 2.0 era. There is a growing need for ordinary Web 2.0 users to embed telecom services into their existing web applications such as blog, wiki, or online shops' homepages without conventional programming. However, the current open APIs, SDK, and graphical service creation environment technologies are mainly aimed at experienced developers with professional technical knowledge, rather than ordinary Web 2.0 users. To facilitate the latter's use of telecom network services in their web applications, this article proposes a novel web-element-based exposure approach for such services. It encapsulates lowlevel APIs in a series of customised independent web elements, which can be directly embedded in the web page by the Customization-Copy-Paste feature. The flexible invocation of telecom services by ordinary Web 2.0 users will greatly promote web-based telecommunication applications.