Delicious Food in a Beautiful Country: Nationhood and Nationalism in Discourses on Food in Contemporary Japan

The article discusses the recent development of banal forms of nationalism in contemporary Japan by examining a multitude of discourses on food produced by the national government as well as civil organisations working for food safety. Despite the intrinsically hybrid nature marked by the historical trajectory of Japanese food culture, these discourses tend to emphasise and propagate the Japanese element and, in so doing, firmly locate Japanese food as the core of ‘Japaneseness’. In this sense, contemporary food discourse in Japan functions as a powerful biopolitical device by propagating the notion of ‘delicious food in a beautiful country’ on which Japanese people are expected to organise their everyday lives.