Competition in two-sided markets
Mark Armstrong
Wardell Armstrong (United Kingdom) University College London
内容与影响
Many markets involve two groups of agents who interact via “platforms,“ where one group's benefit from joining a platform depends on the size of the other group that joins the platform. I present three models of such markets: a monopoly platform; a model of competing platforms where agents join a single platform; and a model of “competitive bottlenecks” where one group joins all platforms. The determinants of equilibrium prices are (i) the magnitude of the cross-group externalities, (ii) whether fees are levied on a lump-sum or per-transaction basis, and (iii) whether agents join one platform or several platforms.
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学科主题
经济 / 管理Digital Platforms and Economics
Consumer Market Behavior and Pricing · Merger and Competition Analysis
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