The Impact of Data Technology Fit on the Willingness to Use Big Data Human Resource Information Systems

This study take a look at the impact of data technology fit and perceived values on the usage willingness of big data HR systems in the digital economy. Turns out, the data task-technology fit positively affects perceived values (functional, emotional, and symbolic value) and willingness to use. But, data environment-technology fit only influences functional and emotional perceived values. Additionally, perceived values (functional, emotional, and symbolic value) mediate these relationships. The study offers theoretical and practical insights for enterprise transformation and development.