研究论文
Travels in hypermodality
Jay L. Lemke
City University of New York
来源Visual Communication
年份2002
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摘要与影响
摘要 · 完整
The power of visual communication is multiplied when it is co-deployed with language in multimodal texts. In hypertexts, such as websites, the interaction of these two semiotic resources affords new forms of informational and design complexity and presents us with some new political choices. This article offers a semiotic scheme for the analysis of composite verbal-visual meanings and some discussions of the semiotic politics of visual communication in hypermedia design.
逐年被引趋势
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547
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学术脉络
学科主题
社会科学Semiotics and Representation Studies
Literacy, Media, and Education · Visual Culture and Art Theory
参考文献 15
Art and Visual Perception
被引 2,001Rudolf Arnheim · University of California Press eBooks · 1974
Developing Advanced Literacy in First and Second Languages
被引 251Mary J. Schleppegrell, María Cecilia Colombi · Routledge eBooks · 2005
English Text: System and structure
被引 1,935James R. Martin · 1992
此处列出前 3 条
引用本文 547
Multimodality and Literacy in School Classrooms
被引 1,182Carey Jewitt · Review of Research in Education · 2008
Systemic functional-multimodal discourse analysis (SF-MDA): constructing ideational meaning using language and visual imagery
被引 405Kay L. O’Halloran · Visual Communication · 2008
New Literacies: A Dual-Level Theory of the Changing Nature of Literacy, Instruction, and Assessment
被引 396Donald J. Leu, Charles K. Kinzer, Julie Coiro · Journal of Education · 2017
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