Artificial Intelligence and Sustainable Green Fashion Industry

COVID-19 has been a wake-up call to recognize that the economy, environment, and human health are intrinsically linked. We are already seeing a shift in mentality to reduce production and demonstrate more environmental awareness. The global fashion industry is expected to grow from $1.5 trillion in 2020 to approximately $2.25 trillion by 2025, indicating continued growth in demand. New technological developments are used for transition to a green economy and to promote an environmentally conscious fashion movement. Artificial intelligence (AI) has become an integral part of the fashion industry, which is often an accelerator of waste. AI will lead to significant waste reduction through sales prediction and clothing trends; increase in customer experience; and decrease in the number of unsold clothes each season through materials, products, and consumer experiences. It allows manufacturers to redefine the way fashion companies engage and interact with their customers. Customers are now becoming aware of utilizing the AI-enabled features while browsing or purchasing clothing or fashion accessories online. Customers can take a photo and match the accessories and garments to the brands to acquire the same design. Additionally, it also reduces the errors and speeds up the product delivery process through automated warehouse management. Using AI, decisions in the fashion industry can be implemented quickly and efficiently, and all processes within the fashion industry can be fully planned without insignificant costs and pollution. The effect of AI on fashion will make this industry smarter and smarter in understanding customers’ feelings and fashion tastes.