A Study on the Translation of City Publicity Films Based on Foreignization Strategy—Taking Official Publicity Films of Fuzhou and Quanzhou as Examples

“21世纪海上丝绸之路”沿线城市的外宣工作对促进城市对外商贸发展、积极践行国家“一带一路”倡议、推动国际传播来说意义非凡，也对外宣翻译提出更高的要求。劳伦斯·韦努蒂的异化翻译理论强调在尊重差异性的基础上促进多元文化间的有效交流，符合城市外宣工作的特点。基于此，本文聚焦海丝沿线重要城市福州市与泉州市发布的官方宣传片，深入剖析异化翻译理论在两座城市对外宣传片字幕英译中的具体应用与实践效果，旨在揭示韦努蒂的异化翻译思想如何助推城市在保留本土文化特色的同时，有效开展跨文化传播。本研究期望能够为海丝沿线其他城市的外宣英译工作提供切实可行的参考，进而助力城市国际形象与文化软实力的提升。Foreign-oriented publicity work of cities along the 21st-Century Maritime Silk Road plays a significant role in boosting the development of the cities’ foreign trade, putting the “Belt and Road Initiative” into practice and promoting international communication, which also sets higher requirements for foreign-oriented publicity translation. Foreignization raised by Laurence Venuti emphasizes an inclusive attitude towards diversity and encourages multicultural communication, which is in line with features of urban foreign-oriented publicity work. Thus, based on Venuti’s foreignization theory, this paper focuses on the official city publicity films of Fuzhou and Quanzhou, two significant cities along the Maritime Silk Road, deeply analyzes the specific application and practical effects of the theory in subtitle translation, and aims at revealing how Venuti’s foreignization theory successfully promoting the two city to carry out intercultural communication while preserving their local cultural characteristics. Purpose of the study lies in providing effective suggestions for foreign-oriented publicity work of cities along the Maritime Silk Road, and enhancing the international image and cultural soft power of those cities.