研究论文
Coupons or Free Shipping? Effects of Price Promotion Strategies on Online Review Ratings
Ji Wu, Haichuan Zhao, Haipeng Chen
Sun Yat-sen University Shandong University Shandong Management University University of Kentucky
来源Information Systems Research
年份2021
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学术脉络
学科主题
社会科学Digital Marketing and Social Media
Consumer Market Behavior and Pricing · Consumer Behavior in Brand Consumption and Identification
参考文献 74
E-Commerce Logistics & Fulfillment: Delivering the Goods
被引 40Deborah L. Bayles, Hamir Bhatia · Medical Entomology and Zoology · 2000
Construal Level Theory and Consumer Behavior
被引 507Nira Liberman, Yaacov Trope, Cheryl Wakslak · Journal of Consumer Psychology · 2007
A Control Function Approach to Endogeneity in Consumer Choice Models
被引 1,136Amil Petrin, Kenneth Train · Journal of Marketing Research · 2010
此处列出前 3 条
引用本文 67
Optimal selling format considering price discount strategy in live-streaming commerce
被引 222Guojun Ji, Tianyu Fu, Shuhao Li · European Journal of Operational Research · 2023
How online reviews and coupons affect sales and pricing: An empirical study based on e-commerce platform
被引 87Yongrui Duan, Tonghui Liu, Zhixin Mao · Journal of Retailing and Consumer Services · 2021
Estimating impacts of logistics processes on online customer ratings: Consequences of providing technology‐enabled order tracking data to customers
被引 37M. Serkan Akturk, Rakesh R. Mallipeddi, Xingzhi Jia · Journal of Operations Management · 2022
按被引量排序，此处列出前 3 条