Investigation on Whether the "New Type" Bookstore Model Can Realize the Renaissance of Physical Bookstores

Since the economic globalization was proposed in the 1980s, the links between the world have become more and more close, followed by cultural globalization. With the emergence of the digital economy, people's lifestyles have also changed. At the same time, post-modern consumerism centered on aesthetic and symbolic consumption began to emerge. The paper is divided into five parts to explore whether the physical bookstore can achieve revival. The first section includes research on post-modern consumerism to illustrate its core, chaeacteristics and audience. Under the premise of this, do general research has been done on Fangsuo Commune Bookstore as a representative of the "new type" bookstore, and in-depth analysis of Fangsuo Commune in Taikoo Li Chengdu has been made. In the end, based on the comparison between Fangsuo Commune and other physical bookstores, it is possible that the "new type" bookstore model can realize the revival of physical bookstores.