Implementation of an e-Commerce System for the Automation and Improvement of Commercial Management at a Business Level
Anthony Tupia-Astoray, Laberiano Andrade–Arenas
Universidad de Ciencias y Humanidades
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摘要与影响
At present micro and small businesses engaged in the production and marketing of products and have a single means of sale, whether stalls or physical stores, have been affected by the current crisis that is happening due to the pandemic, which came in early 2020 to Europe and different countries in Latin America, which is causing terrible damage to the economy of enterprises, since it does not have a means of virtual sales, where they can offer and market their products so that trade continues to operate during the pandemic. In this way, we designed a prototype e-commerce system meeting the requirements required by the organizations. Where it was based on the Scrum methodology as an agile development framework for the realization of the project. The use of the Marvel design tool allowed the creation of web platform prototypes. Obtaining as a result, prototypes according to an e-commerce system complying with the development procedures established by the Scrum team, which gives you a novel proposal and a productive approach to start implementing e-commerce within the sales processes of each business area. Therefore, this e-commerce system prototype proposal can be implemented by the different micro companies that wish to have a new online sales method and improve their commercial area process, allowing the increase of their client portfolio, as well as their production.
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经济 / 管理Business Strategies and Innovation
Business Strategy and Innovation
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