Creating sustainable competitive advantages through dynamic capabilities

Despite of the model's capability, the resource-based view theory has received diverse criticism during the last years, which we believe that some of these criticisms deserve to be analysed. The present article intends to illustrate a new theoretical basis for the analysis of the resources and capabilities in order to explain the advantages of applying a conceptual model that articulates the VRIO framework, initially developed by Barney (1991) with a new conceptual model that allow companies to perceive the dynamism of the company's competitive advantage through the inclusion of the values, dynamic capabilities and governance concepts from the VDS acronym.