Analysis of Red Tourism Resources in Western Border Region Based on RMP-SWOT Theory and Design of Study Tour Routes

This article is based on the RMP theory and SWOT theory. It starts from the three core dimensions of resources, market and products, systematically analyzes the current development status, advantages, shortcomings and potential problems of Western Border Region's study travel products, and then puts forward targeted and innovative product development strategies. It aims to fully release the value of local diversified study travel resources and provide theoretical and practical references for promoting the high-quality development of the Western Border Region's study travel market and the deepening of cultural and tourism integration.