Global flow of cultural goods and services: still a one-way trade

In 2020 and 2021, the COVID-19 pandemic abruptly and severely hit the cultural and creative sectors by disrupting many cultural activities and global exchanges. To remain active and maintain cross-border links, numerous cultural activities shifted to an online format. The In/Out Festival is an interesting initiative under the aegis of the programme COINCIDENCIA – Swiss & South American Cultural Exchanges. The programme was initiated in 2017 by the Swiss Arts Council Pro Helvetia, to promote Swiss arts in South America and increase cultural exchanges. Since then, the programme has generated over 300 projects by Latin American and Swiss artists.