Inheriting the Intangible Cultural Heritage and embracing innovation:Digital Rubbing leads a new Experience of Audience Interaction in museums

In the post-epidemic era, transforming museum life depends on adapting to the increasing digitization of museums and changing the traditional passive viewing mode of audiences. To achieve the goal of exploring new paradigms to guide the interactive new experience of museum audiences while inheriting and innovating intangible cultural heritage, this paper first selected Rubbing, a traditional Chinese craft that can replace the function of photography. Then, through literature analysis, it summarized the functions, cultural history, technical procedures, objects suitable for rubbing, and artistic forms of the rubbing technique. Meanwhile, it answers why to choose Rubbing and apply it to museums in digital form. Finally, the research team designed three ways to apply Digital Rubbing to museums and conducted user experience experiments. The results show that the three ways of applying Digital Rubbing to museum interaction are immersive, meaningful, interesting, creative, and artistic. They can activate the participation dynamics of museum audiences and potential audiences, making people's museum life more beautiful.