研究论文
CHANNEL EXPANSION THEORY AND THE EXPERIENTIAL NATURE OF MEDIA RICHNESS PERCEPTIONS.
John R. Carlson, Robert W. Zmud
University of Utah University of Oklahoma
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Experiences identified by channel expansion theory as contributing to media-use knowledge bases were hypothesized to be positively related to the perceived richness of a communications channel. We ...
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社会科学Social Media and Politics
Digital Marketing and Social Media · Knowledge Management and Sharing
参考文献 34
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