Research on Brand Image Design from the Perspective of Rural Revitalization

From the perspective of rural revitalization, this paper analyzes the importance of rural brand image design from the perspective of cultural value and economic value, based on several field investigations of Derong Tibetan folk model skills. At the same time, the brand image design strategy is elaborated from the perspective of design principles, design conception and design methods. Finally, a series of brand image design practices such as logo design and standard color determination, IP image design, packaging design, advertising design and brand extension design of Tibetan folk model art “Sayijie”are completed. This paper hopes to enhance the vitality of the development of Derong Tibetan folk model skills under the background of rural revitalization, in order to help it achieve better inheritance and development in the fierce competition environment of the modern social marke.