Competitiveness and innovation of small and medium enter-prises under Industry 4.0 and 5.0 challenges: A comprehensive bibliometric analysis

Research background: In the context of Industry 4.0 and 5.0, competitiveness is intricately linked to innovativeness and ongoing technological advancements, posing a formidable challenge for countries and organizations aspiring to thrive in this environment. Within this framework, the significance of innovativeness is escalating, emerging as a crucial factor for the competitiveness of enterprises and economies alike. Purpose of the article: The article aims to present the structure and dynamics of research on the competitiveness of SMEs shaped on the basis of their innovativeness to further guide both research and management practice. Methods: This comprehensive bibliometric analysis delves into the Scopus database to uncover the leading authors, journals, and countries driving empirical research on SME competitiveness and innovation. The study utilizes the VosViewer software to graphically represent the overarching themes explored by researchers in this field. Additionally, an analysis of the selected articles identifies trends shaping the discourse on SME competitiveness and innovation. This multifaceted approach provides a holistic understanding of the current state of research in this domain, paving the way for future directions and insights. Findings & value added: In this study, the authors conduct a comprehensive analysis of the current research landscape on SME competitiveness and innovation in the digital transformation era. By identifying key challenges, opportunities, and strategies for SMEs, our findings offer valuable guidance for researchers, policymakers, and SMEs themselves in navigating the complexities of the digital transformation landscape.