Research on the Development of Cross-border E-commerce in the Guangdong-Hong Kong-Macao Greater Bay Area under the New Dual Circulation Strategy and RCEP Integration

Under the new dual circulation strategy, the Guangdong-Hong Kong-Macao Greater Bay Area, as a new engine for China's economic development, plays a crucial role in promoting regional economic integration and international trade through the development of cross-border e-commerce. This paper explores the development of cross-border e-commerce in the Greater Bay Area in alignment with the Regional Comprehensive Economic Partnership (RCEP) from a field research perspective. It finds that the area currently faces challenges such as intellectual property issues, a shortage of skilled talent, after-sales service deficiencies, and payment risks. Therefore, to achieve high-quality development of RCEP-aligned cross-border e-commerce in the Greater Bay Area, it is essential to enhance intellectual property protection, cultivate professional cross-border e-commerce talent vigorously, promote after-sales service development, and establish a cross-border e-commerce credit payment management system. These measures will enable flexible and effective development of cross-border e-commerce in the Greater Bay Area, realizing a new pattern of "international and domestic" dual circulation development.