THE DEVELOPMENT OF RURAL TOURISM UNDER DIGITAL ECONOMY

With the development of Internet technology, the digital economy, represented by 5G and artificial intelligence, is playing an increasingly important role. In this context, this paper analyzes the current situation of the development of rural tourism under the digital economy, and expounds the factors that affect the development of digital economy in rural tourism, and puts forward countermeasures, in order to facilitate the rapid development of rural tourism from the three perspectives of social development, government leading and residents.