PECULIARITIES OF USING ENGLISH NEOLOGISMS IN PUBLICISTIC STYLE

The article focuses on examining neologisms within the texts published by the prominent British newspaper “The Guardian”, specifically spanning the period between 2022 and 2023. It explores the concept of neologism and elucidates its defining characteristics. One of the primary objectives of the paper lies in delving into the complex realm of neologisms, that is terms that are freshly coined or introduced into a language. By unfolding the defining characteristics of neologisms, the study aims to provide a comprehensive understanding of these linguistic phenomena. The article employs linguistic research methods in order to analyze contemporary landscape of media discourse at a lexical level. These methods play an important role in pinpointing particular instances of neologisms that have recently emerged in both written and spoken language. Moreover, the study investigates the way these newly coined terms function within media texts and uncovers their specific nuances and usage patterns. The paper highlights that the diverse origins demonstrate the influence exerted by both intralinguistic factors within the language system itself as well as extra-linguistic factors on the genesis and dissemination of these novel lexical units. The study analyzes the identified newly coined terms and classifies them into separate lexical and semantic. This classification enables a comprehensive study that reveals a deeper understanding of their nuanced semantics and complex connections with contemporary social and political processes. By contributing to the differentiation of neologisms into specific groups, this paper enriches the understanding and contextualization of new terms in the media environment.