Research on Application Strategy of Big Data Analysis in Logistics Supply Chain Technology Innovation

In order to understand the impact trend of big data technology on logistics supply chain, and find out the development idea of applying big data in logistics supply chain, the logistics supply chain based on big data technology presents the development trend of intelligentization, co-biochemistry, short chain and intellectualization.Taking agricultural products supply chain as an example, the main impacts of big data on the process refinement of agricultural products supply chain, green information exchange, short chain and the willingness improvement of all parties in the chain were analyzed by this paper.The results show that big data technology is still in the process of continuous superposition popularization and improvement in China, and each core stage of logistics supply chain should further realize higher data value.Based on the research results, this paper proposes to promote the innovative development of logistics supply chain from the perspectives of refining support policies, establishing a sustainable interconnection system of logistics big data, accelerating technological innovation and enhancing the willingness of enterprises to data.