A Study on the Cross-cultural Communication Strategy of ‘Overlord Short Play’

In recent years, the " hegemonic short drama " originated from the domestic market has prevalented overseas and has increasingly become a new front for cross-cultural communication between China and foreign countries.This paper takes ' The double life of my billionaire husband ' as the research object, and comprehensively uses the methods of questionnaire survey and text analysis to explore and summarize the reasons for the success of ' hegemonic short drama ' in the context of globalization through the analysis of its three dimensions of emotional construction, artistic conception creation and promotion means.The study found that the Chinese online short-play platform Reelshort did not directly simply remake or 'copinism ' in the process of ' overlord short-play ' going to sea, but guided by the emotional needs of Western audiences, skillfully used audio-visual elements to create a more acceptable scene atmosphere for Western audiences, and through the drainage of the social platform matrix to ensure the topic of the play, thus making ' The double life of my billionaire husband ' a long-term overlord.