Analysis of the Positive Effect of Short Video on the Audience

As a form of media practice, short videos are favored by users for their diverse content, strong visual impact, low production costs, fast dissemination, and easy sharing.In recent years, with the help of the development of network communication technology, short video platforms have rapidly grown into powerful communication media.Although short video, the rapidly developing new media, will inevitably have negative problems, it still brings quite positive effects to the development of society.This paper analyzes the positive effect of short videos on audiences from three perspectives: the improvement of short video audiences' moral literacy, the improvement of public health, and the development of social culture, tourism and education.