The Research on the Development Problems and Countermeasures of Cross-Border E-Commerce in Liaoning Province

The promulgation and implementation of the opinions of the CPC Central Committee and the State Council on the comprehensive revitalization of northeastern China and old industrial bases provided historic opportunities for the development of Liaoning province; the core of development is to realize the transformation and upgrading of economic structure and industrial structure.Then foreign trade, as the main driving force of economic development, will play an indispensable role in the transformation and upgrading, the development of crossborder e-commerce will realize the transformation and upgrading of foreign trade development, and will inject new impetus into foreign trade and even the whole economic development.The main body of cross-border e-commerce in Liaoning province is the small and medium-sized enterprises whose fate is closed related to the research of cross-border ecommerce.The research also exerts an influence onthe upgrading of industrial structure.This paper mainly discusses some problems in the development of cross-border e-commerce in Liaoning province, such as weak brand awareness of enterprises, insufficient application of e-commerce information technology, large gap in talent demand, logistics mode, etc.Through the creation of enterprise advantage brand, establishing a leading multi-polar cross-border e-commerce industry chain, strengthening the application of information technology in crossborder e-commerce, uniting universities, enterprises and the government to participate in the training of mixed talents, improving the efficiency of logistics and others, it is possible to build a comprehensive service platform suitable for the development of cross-border e-commerce in Liaoning province to improve the comprehensive level of cross-border e-commerce.The platform can become the important fulcrum that revitalizes the northeast, offers help for economic development of Liaoning province.