A Study on “Internet Buzzwords” as Popular Culture: Characteristics, Existing Problems and Suggestions

On the basis of modern computer and network technology, "Internet buzzwords" have gradually moved from "inside the network" to "outside the network". As one of the important forms of popular culture, it has the trend of wider and wider influence, faster and faster spread and wider popularity. The syntactic combination forms of Internet buzzwords are different, covering rich and diverse contents, which maps out some features such as the discourse revelry of deconstructing elitism, the coexistence of popularity and interest, exist side by side of the easy duplication and anticlassicality, and humanistic care in power resistance. At the same time, the network world is mixed with good and bad together, which will inevitably lead to some problems. How to strengthen its own standard development is particularly important for contemporary China, which is becoming a cultural power day by day, especially for tapping the zeitgeist of Internet buzzwords, to pay attention to it from the perspective of cultural studies.