How Psychological Factors Impact Chinese Youth Tik Tok Addiction

Tik Tok is very popular all over the world, especially in China. In some cases, the excessive use of Tik Tok can lead to addiction among Chinese youth. This report is based on the Mesomeric effect to study the factors affecting short video app addiction. A total of 349 valid questionnaires were collected to test the hypothesis. The results confirmed that social anxiety, loneliness and happiness were positively correlated with Tik Tok addiction. At the same time, social anxiety, loneliness, and happiness contribute to the desire to seek relationships and lead to Tik Tok addiction. Loneliness partly leads to escapism, and through escapism leads to Tik Tok addiction