FLEXIBLE WORK MODELS: HOW TO ADAPT STAFF TO CHANGE

The article explores effective management strategies for implementing flexible work models, focusing particularly on how to adapt staff to various forms of flexible employment. The aim of the study is to identify key features of personnel management within flexible work formats, taking into account the use of modern digital technologies. To achieve this goal, general scientific methods were applied, including critical literature analysis, synthesis, information generalization, and grouping. The research results made it possible to define the main advantages of flexible work models, such as ensuring a balance between professional and personal life; improving productivity; reducing stress levels; increasing employee motivation and engagement; and enabling a variety of work formats. These benefits are especially evident for employees working remotely, as flexible formats help them effectively combine personal and professional responsibilities. For businesses, such models lead to resource savings, enhanced operational efficiency, reduced risk of employee burnout, and improved workforce stability. The main types of flexible work schedules include: flexible working hours; compressed workweek; remote work; hybrid work; part-time employment; flexible shift planning; result-oriented work; flexible vacations and time off; seasonal and project-based work. All of these formats require modern management tools, such as Slack, Microsoft Teams, Asana, and Trello, which ensure visibility of tasks; Confluence and Google Workspace, which maintain consistent information flow; Google Docs, Miro, Notion, and ClickUp, which enable editing and collaborative work; GitHub, Confluence, and SharePoint, which offer change tracking and version control; and Miro, FigJam, Notion Labs, and Airtable, which support experimentation and the development of new ideas. The practical value of this research lies in its usefulness for managers planning to transition to flexible work models and seeking effective ways to enhance productivity through digital tools.