The Impact of Social Media Information Quality on Creative Self Efficacy: The Mediating Role of Trust

This study investigates the quality of social media information influence on the creative self-efficacy: the mediating role of trust in King Hussein Business Park.For the purpose of this study with the hypotheses was adopted the descriptive analytical approach and the questionnaire was the principal instrument.The study population was all employees in King Hussein Business Park, which numbered to (10,000).The researcher adopted convenience sampling, which resulted in a study population of 372.The sample was provided with a questionnaire distributed electronically through the management, and the information was analyzed using Smart PLS and SPSS.The study demonstrates that there is a statistically significant influence of the quality of the information on social media on the creative selfefficacy with trust as a mediating variable.Furthermore, the study recommended that King Hussein Business Park should better recognize contributions from employees and teams that achieve positive results.Creativity in problem solving should be encouraged with the park focusing on the establishment of a formal mechanism to identify, assess and reward the innovative projects and efforts directed in solving the challenges faced by the park.