Digital Mirrors: AI Companions and the Self

This exploratory study examines the socio-technical dynamics of Artificial Intelligence Companions (AICs), focusing on user interactions with AI platforms like Replika 9.35.1. Through qualitative analysis, including user interviews and digital ethnography, we explored the nuanced roles played by these AIs in social interactions. Findings revealed that users often form emotional attachments to their AICs, viewing them as empathetic and supportive, thus enhancing emotional well-being. This study highlights how AI companions provide a safe space for self-expression and identity exploration, often without fear of judgment, offering a backstage setting in Goffmanian terms. This research contributes to the discourse on AI’s societal integration, emphasizing how, in interactions with AICs, users often craft and experiment with their identities by acting in ways they would avoid in face-to-face or human-human online interactions due to fear of judgment. This reflects front-stage behavior, in which users manage audience perceptions. Conversely, the backstage, typically hidden, is somewhat disclosed to AICs, revealing deeper aspects of the self.