Comparative Study of Park Evaluation Based on Text Analysis of Social Media: A Case Study of 50 Popular Parks in Beijing

With China’s urban renewal, parks have developed into significant green recreational areas in cities. This paper analyzed social media texts and compared the evaluation outcomes of the 50 most popular urban parks in Beijing from various perspectives, such as the characteristics of various groups of people, park types, and the spatial and temporal distribution characteristics of recreational activities. The importance–performance analysis method was used to analyze the main factors affecting visitors’ satisfaction with parks. The research found the following: (1) Positive evaluation of parks was related to environmental construction, event organization, etc., and negative evaluations focused on ticket supply, consumer spending, etc. (2) Visitors of different genders and from different regions focused on different aspects of parks. (3) In terms of traffic accessibility, historical and cultural display, parent–child activity organization, and ecological environment experience, people had diverse demands from various types of parks. (4) People were more likely to visit parks located within the range of all green belts in springs and parks located in the second green isolation belt in the fall. (5) The number of non-holiday reviews of parks was higher than that of holiday reviews. (6) Managers could improve visitor satisfaction by improving the infrastructure and management of parks.