Pathways toward the Transformation of Sustainable Rural Tourism Management in Central Java, Indonesia

Managing sustainable rural tourism requires a strategic transformation adapted to local conditions, the complexity of rural institutions, and the dynamics of future changes. In addition, it must be inclusive. This paper presents transformation pathways toward sustainable rural tourism management in developing countries. The general objective is to develop sustainable development strategies in the context of rural tourism. The specific objectives are to develop policy pathways and the best scenarios in this context. The study was conducted in the Kedung Ombo area in Central Java, Indonesia: a representative area involving several districts and other public organizations as stakeholders. Data analysis was performed using the MULTIPOL method. The results show that an integrated development policy that considers the interests of all stakeholders, the potential of rural resources, the infrastructure, and human resources capacity would be the optimal policy. Priority programs to be implemented are infrastructure development, strengthening private investment, strengthening governance, developing amenities, and developing information and communication technology. Furthermore, the “flight of the flamingos” and “leapfrogging” scenarios can be considered to achieve future tourism growth goals and objectives. This study is an essential resource for authorities in determining rural tourism development policies in the research location and can be applied in other areas with similar characteristics.