Technology Adoption and Digital Transformation in Small Businesses: Trends, Challenges, and Opportunities

Small and medium-sized enterprises (SMEs) are at the forefront of digital transformation and technology adoption, which entails the integration of digital technologies to transform operational procedures, elevate customer satisfaction, foster innovation, and increase competitiveness. Notwithstanding the presence of distinct obstacles such as limited technological knowledge, inadequate financial resources, inadequate digital infrastructure, and shortages of skilled personnel, small and medium-sized enterprises (SMEs) have the potential to accrue considerable advantages from digital transformation. Digital transformation empowers small and medium-sized enterprises (SMEs) to achieve sustainability, competitiveness, and customization in their offerings (Philbin et al., 2022). The incorporation of digital technologies is imperative in order to attain sustainable development, which encompasses social, environmental, and economic dimensions. Adoption, nevertheless, is frequently impeded by a dearth of comprehension and strategic direction (Philbin et al., 2022).