1. Introduction to sensory marketing

Everything around us is perceived by the human senses. People are able to perceive their surroundings, including market or shopping environment through sight, hearing, touch, smell, and taste. Often senses play an important role in the selection and preference of a popular product. This introduction chapter tries to describe how the human senses (sight, hearing, smell, taste, touch) play a role in the buying behaviours and how they are affected by the information gathered by our senses.