The Changing Landscape of Video Production Through Artificial Intelligence

Artificial intelligence is reshaping video production by extending automation, prediction, and generative capabilities across pre-production, production, post-production, and distribution. This chapter synthesizes recent literature on generative video, animation, visual effects, workflow automation, human-AI collaboration, adoption, and responsible use. The evidence indicates that AI can reduce production time and selected costs, improve consistency, accelerate ideation, and broaden access to sophisticated production capabilities. These benefits, however, depend on technological maturity, workforce competence, organizational readiness, creative autonomy, and governance. Persistent concerns involving authorship, copyright, authenticity, labor displacement, bias, deepfakes, and audience trust complicate adoption. The chapter proposes an integrated framework that positions AI not as a substitute for human creativity, but as a production infrastructure that redistributes creative and technical work while requiring human oversight, accountability, and context-sensitive implementation.