Analysis of the Characteristics of Art Intangible Cultural Heritage in Cross-Cultural Communication

The birth of the cultural concept of intangible cultural heritage represents the renewal of human beings’ own cultural understanding, and also opens up a new field for academic research. Through literature reading, audience interviews, research and other research methods, the author has analyzed the characteristics and the important media role played of the intangible cultural heritage of art in international cultural exchanges. The intangible cultural heritage of art is characteristic of artistic aesthetics, cognitive intuitiveness, variety of categories, interactive participation, and cultural sharing, which effectively alleviates the constraints of cross-cultural understanding, cross-language communication, and cross-regional communication. It enhances the effectiveness of cultural communication, and is conducive to the realization of the sharing of human cultural.