Research on Personal Privacy Protection of China in the Era of Big Data

The purpose of this essay is to investigate the privacy concerns of Chinese, and to develop relevant protective measures. The groups are divided into two parts by gender and six parts by ages to analyze the different gender and different age groups of privacy concerns. The significance of this study is protecting personal data property. The data of personal information after finishing processing have economic value. These data once disclosed, will be not reversible, so it is important to study the personal privacy in the era of big data and to initiate and enforce legal and regulatory protection measures. Results show that Chinese’s privacy in public places for Internet records, friends dynamic and age’s awareness is insufficient; most people especially female lack privacy protection skills. Educators need to improve the relevant laws and regulations, promote privacy protection skills and strengthen the conception of privacy.