Research on Intercultural Communication in International Business

With the development of the information age and the continuous strengthening of the trend of global economic integration, international business activities have become more and more frequent, and the cross-cultural communication of business personnel has also played a huge role in it.This paper analyzes the importance of cross-cultural communication in international business activities on the basis of theoretical research on cross-cultural business communication.In view of the differences in language, social history, and way of thinking in cross-cultural business communication, the author puts forward suggestions for cross-cultural business communication, including: being familiar with the language communication modes of different countries; respecting and tolerant of other cultures; improving the ability to resolve conflicts; enhance business ability; cultivate the comprehensive quality of business personnel in cross-cultural communication.