书籍章节
Customer Co-Creation
Matthew S. O’Hern, Aric Rindfleisch
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逐年被引趋势
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70.76
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学术脉络
学科主题
经济 / 管理Service and Product Innovation
Customer Service Quality and Loyalty · Digital Marketing and Social Media
参考文献 76
Preventing the premature death of relationship marketing.
被引 670Susan M. Fournier, Susan Dobscha, David Glen Mick · PubMed · 1998
Outside Innovation: How Your Customers Will Co-Design Your Company's Future
被引 72Patricia Seybold · Medical Entomology and Zoology · 2006
The overspent American : upscaling, downshifting, and the new consumer
被引 440Juliet B. Schor · Data Archiving and Networked Services (DANS) · 1998
此处列出前 3 条
引用本文 199
Consumer Cocreation in New Product Development
被引 1,367Wayne D. Hoyer, Rajesh K. Chandy, Matilda Dorotić · Journal of Service Research · 2010
Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance
被引 693Ursula Scholl‐Grissemann, Nicola E. Stokburger-Sauer · Tourism Management · 2012
Framework, principles and recommendations for utilising participatory methodologies in the co-creation and evaluation of public health interventions
被引 671Calum F Leask, Marlene Sandlund, Dawn Ann Skelton · Research Involvement and Engagement · 2019
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