Multimodality
Charles J. Forceville
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摘要与影响
While it is crystal clear that communication can draw on many semiotic resources, research in the humanities has hitherto strongly focused on its verbal manifestations. “Multimodality” labels a variety of approaches and theories trying to remedy this bias by investigating how for instance visuals, music, and sound contribute to meaning-making. The contours of what is developing into a new discipline begin to be discernible. This chapter provides a brief survey of various perspectives on multimodality, addresses the thorny issue of what should count as a mode, and makes suggestions for further development of the fledgling discipline.
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社会科学linguistics and terminology studies
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