Exploration on the Role, Function and Cultural Mission of Art Think Tanks in the "Digital Communication of Intangible Cultural Heritage"

As an important part of the new type of think tank with Chinese characteristics, art think tanks play an important role in enhancing the accuracy of the inheritance of intangible cultural heritage and art, and improving the foresight of the development of intangible cultural heritage and art. As one of the main dissemination paths of intangible cultural heritage today, the accuracy and efficiency of "digital communication" cannot be separated from the active participation of art think tanks. [Method/Process] Starting from the positive role of art think tanks in "digital communication of intangible cultural heritage", this paper explores the necessity of art think tanks participating in the new type of intangible cultural heritage dissemination path through literature research, comparative analysis, induction and summary, as well as the positioning, function and cultural mission of art think tanks in it. [Result/ Conclusion] The positive impact of art think tanks on the dissemination of intangible cultural heritage and other important cultural dissemination in China is mostly in macro-guidance, and they rarely play an important role in the "new dissemination method" of a certain culture. "Digital dissemination" has gradually become the mainstream method of cultural and artistic dissemination with its advantages of "fast speed", "wide range", "large content" and "high public participation". The study believes that exploring the role of art think tanks in the process of "digital dissemination of intangible cultural heritage" will help solve the problems of "uneven quality of dissemination content" and "low participation intention of young groups", and thus disseminate intangible cultural heritage and enhance China's cultural soft power in a more accurate and efficient way.