Cross-cultural Communication of Hanfu

With the rapid development of the Internet and the widespread popularity of mobile devices, traditional Chinese culture continues to attract attention and dissemination, among which Hanfu culture is widely spread through various video platforms. The era where everyone can become a communicator, coupled with the emergence of (modified) original Hanfu brands on Internet e-commerce platforms, demonstrates the trend of popularization and modernization of Hanfu, indicating the renewed communicative value of traditional Chinese Hanfu culture in modern times. It presents a tendency towards "immersive dissemination" and becomes a symbol of cross-cultural communication of Chinese culture. This paper, based on Python data mining and analysis techniques, crawls content related to "Hanfu" on two Chinese and foreign video websites, Bilibili and YouTube, and conducts frequency statistics, sentiment analysis, TF-IDF analysis, cluster analysis, and topic modeling to quantitatively analyze the cross-cultural communication of Chinese Hanfu.