Analysis on the Innovation Path of Enterprise Human Resource Management in the Era of Digital Economy

In the era of digital economy, with the rapid development of society and economy, the market competition among enterprises is becoming more and more fierce, and they are facing greater development pressure. Human resources are an important manifestation of the competitiveness of an enterprise, and various management tasks rely on the support of talents. Therefore, enterprises should analyze the development of the digital age, innovate and improve human resource management measures, fully mobilize employees' enthusiasm for work, encourage employees to maximize their value in their positions, and help enterprises move towards a better stage of development. There are problems such as lack of incentive measures in human resource management and control in modern enterprises, which will have a negative impact on the development of enterprises. This article discusses the effective path for enterprises to innovate human resource management in the era of digital economy, in order to provide reference.